Illuminated Trails
From placing our first set of artworks in 2020, our partnership with Culture Creative has continued for four years and counting. Culture Creative specializes in the production of illuminated trails worldwide. We linked up with them to explore how to infuse art into their playful, whimsical approach to illumination. After all, we encourage our partners to explore different directions and think out of the box. Why wouldn’t we rise to the challenge ourselves?
We work closely with Culture Creative to provide several key installations from our collection per location, which serve as the highlight centerpieces of each route. In this way, our artworks add an artistic layer to the illuminated trails of Culture Creative, to further enrich the experience of the public. Our ongoing partnership enables both the partner and Light Art Collection to develop new forms of light art.
Blending music, fantasy, and atmosphere to create accessible family-oriented experiences, Culture Creative’s trails weave through some of the most spectacular parks and botanic gardens in the world, such as in Paris, London, Leeds, Los Angeles, Brooklyn, Chicago, Melbourne, and Sydney. Working together has enabled some of the most popular pieces from our collection to be seen by a variety of audiences, all year round, all around the world.
We are proud to find a happy middle between art and commerce with Culture Creative, helping them fulfil their mission to entertain and delight, while upholding the artistic value of our offering. Their illuminated trails continue to be popular season after season, ensuring more global collaborations, delighted audiences, and dazzling experiences for years to come.