In 1979, the multimedia artist Rudi Stern published his 'Let There Be Neon', a history of the application of neon lighting. Stern died in 2006, but he would have been happy with this neon artwork by Tropism.
This is it, be here now flashes in different colours. Clear and simple; exactly what neon represents. It lures the visitor with seductive colours after which the light goes out. Intangible, flickering in the periphery of your field of vision - that's how neon should be.